How to Work your Leads. Sales Tips from SPO - SPO Consulting

How to Work your Leads. Sales Tips from SPO

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Inbound Leads are Awesome. Unless You Can’t Sell…

There is one thing that is for sure in the home service industry. Leads are the lifeblood of the business. Without them, there is no work, and no new sales. No sales = no business.

In the modern era of home services, there are plenty of lead providers that will pitch you on all sorts of wild claims that are supposed to benefit your business. But what they don’t tell you, is how exactly they are managing the leads they distribute. An experienced contractor knows how it really works. They simply grab in incoming lead, and distribute it to 3+ businesses, while charging each one equally for receiving the lead.

This Creates an Issue for Your Consumers.

How would you like to be aggressively pitched by 4 sales people when you need help with a home project?

Consumers hate sales people, this is not a secret. Especially when they were just trying to get connected to someone that would help them with their needs.

This is why marketers have found better ways to generate exclusive leads for their clients. This ensures that the value of the attracted lead is thrown away or reduced. It also allows for a much more fruitful sales process, which your sales guys will love.

 

Selling your Leads. Pick Up the Phone!

First things first, if you don’t pick up the phone: congrats, you’ve devalued your lead!

Don’t do this! Seriously, your marketers will hate it. Nothing feels worse than knowing that you have just missed a call from a large client that likely is now speaking to the next business down the line on Google.

The thing is, that person who is reaching out, might not care about who ends up doing their project, as long as they are reputable to some degree.

If you are top ranked for your services in your city, awesome, you have now established an assumed reputation from those that find you first after doing a quick search. USE THIS TO YOUR ADVANTAGE.

Bottom line; you must answer each call. Even if this means hiring an assistant, or an extra sales person. Doing so will ensure that you are statistically doing what will benefit your business the most.

Tip: Commission sales people would love to do this for you if you have inbound leads.

 

Be the Professional that your Customer Needs you to be.

The person calling you is doing so because they are hoping to speak with a professional who can solve their problem. You can’t accomplish a good first impression if you answer the phone with a poor greeting, that makes you sound like you don’t know what you are doing.

That first call is your opportunity to win over that prospect, so you should be trying your best by being full of energy and stating your name clearly to them.

Establishing a proper sales process is crucial, even if you still don’t have a sales team.

At SPO, we have helped business owners with a full sales team, as well as ones where the business owner is doing all the answering themselves! it is truly possible if you have the motivation to deal with all the spam callers that you get every day.

For assistance with sales automation, you can reach out to our staff to learn about our methods for creating smooth automation that can help your team get used to receiving leads online.

Book a Strategy Call Today

Reach out to our team and tell us about your goals for growth.
We will get back to you so you can schedule your call and start planning your campaign right away.
Quality Fence Inc.
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Matt is awesome when it comes to SEO! The investment into SEO was totally worth is as Matt got my fence company ranking on the top of google for Miami fence installation ! Thank you Matt for making it happen
Hilary Cook
Google Reviewer
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Our sales are up 80% from what they were last year at this time, and I know without a doubt that's in part to the SEO services we are getting from Matthew! So often, people tell us "oh, I just googled spas in Youngstown, and you came up"! Such an improvement from last year! Looking forward to a highly successful 2019!!!
Dayanne
Google Reviewer
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Awesome experience working with this SEO company. They were able to rank our landscape service #1 in Boca! Thank you for the awesome website and bringing us quality leads. anyone looking to do more business needs to call these guys up!
Ray Paterson
Google Reviewer
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Matt has done a tremendous job for my company with his knowledge and skill set that keeps my phone always with new business. Highly recommend.
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