Looking at this image shows what many established business owners will see when logging into their Google My Business Dashboard.
The pie chart is a great representation of the source of your views, because it is divided into two major sections. Those who viewed your listings after searching for your business by name, and those who viewed your listings after searching for the category or service that you provide. The total number of views is not the only thing that should be considered, because you also want to focus on the fact that there are tons of new people that can find you online. That is, if you are being shown in front of your competitors.
The timeline chart shows some more valuable information that we like to study. Before beginning an SEO campaign, you can probably see a very similar result as shown above. We typically find the Maps ranking much lower than the Organic Search ranking, and this is because the Maps rank requires some additional off-page work that is specific to what Google wants to see. This is based on Local/Geo-Relevance for your business listing. Which has variations from the typical off-page efforts you can do to increase your Organic Search rank. Maps ranking techniques are newer in the SEO industry, and many methods that are used across the US can be considered experimental.
Working on the Maps rank for this campaign resulted in a very favorable increase in the impressions (views) that the business listing was getting from the local area. It is worth noting that the Google Map Pack is currently shown first above the Organic Search results, which mean that you can benefit your campaign tremendously be also achieving your top local Map rank. That is, as long as Google continues to display the Map Pack first.