On Site SEO Help Tips. How to Setup your On Site SEO Settings.
If you are new to search engine optimization then there is a good chance that you are looking to first take care of your on site settings first. It can be a great place to start because it is all of the settings that you can easily take care of on your own. Before you dive deep into the rest of the off page methods for SEO, it is important to first set up your on site because it is what tells Google both the name of your business as well as the services you are offering. Taking care of you on site SEO is quite simple because you have full control of the headings that you have come up with.
You want to start with a proper layout for your website. If you currently have all of your info on just one page, you may want to consider coming up with a more organized look for your site. Not only can you make it easier for your users to navigate your site, but you also need to have a good level of organizations so that you can start ranking properly for important keywords. The site should really be focused around the keywords you will rank for. Make sure that you have a good list built of that you want to start implementing on your different pages. Build a different page for each type of service you will offer, then make an article of 300 words at the very minimum. Using smaller word counts is essentially worthless for your ranking because the algorithm does not consider a page unless it has a good amount of quality content on it. Which raises another concern. Having misspelled words on your site can be an easy way to miss the opportunity to have your written work counted.
Each of your articles should focus around fitting in the key terms associated with the service that is being referred to on the given page. Make sure to set the title as the H1 heading, and then set the subtitle as the H2. Your H2 should contain the main keyword that you are trying to use on that page. The rest of the content be in depth if you want, but just make sure that it isn’t low quality, and it can actually hold someone’s attention.
On your main homepage, you want to make sure that your H1 is the title of your business. The title can also have a keyword added onto it if it makes sense with the name of your business. Then, the H2 heading should be set as the different services you are offering. This is a good way to signal to the algorithm what kind of key words your site should be associated with. Following these easy steps to take care of your on site SEO can do a big difference especially when first starting out. Don’t forget that photo titles and descriptions can also be made to include key terms also!